One metric that matter: How to get your CFO’s blessing
The perspectives in this article blend many years of working with key performance indicators, marketing models and research that have created growth for all brands
Business insights and articles written to help your business grow and scale. Learnings from world-class professionals, problems, projects and programs. Learn more about ethical tech, AI and marketing techniques that drive effective, scalable and sustainable brand growth 🚀
The perspectives in this article blend many years of working with key performance indicators, marketing models and research that have created growth for all brands
Discounted Cash Flow analysis is used in finance to figure out if something is worth it by guessing how much money it will make in
A North Star Goals is essential In the constantly changing landscape of digital commerce, businesses must establish clear North Star Goals to remain focused and
Content is currency In the digital age, content is the currency that drives engagement, brand awareness, and ultimately, business success. Crafting an effective content marketing
The Direct-to-Consumer (D2C) model The Direct-to-Consumer (D2C) model has become a significant player in the world of business. It has revolutionized how brands connect with
In the dynamic realm of business, success is not an arbitrary outcome but a deliberate journey guided by strategic insights. Enter Key Performance Indicators (KPIs),
Intuition alone is not enough to stay ahead In the fast-paced world of business, intuition alone is not enough to stay ahead. It requires strategic
Welcome to the ever-changing world of e-commerce The integration of Key Performance Indicators (KPIs) and data analytics is like a trusted compass, guiding businesses through