I help partners and companys within B2B and B2C how to grow and optimize their online presence by smarter evidence-based and data-driven priorities. My work is based mostly on what happens inside the world of Google, Facebook, Social Media, Analytics and Inbound Marketing. I will help you visualize and understand the problemareas with customer or user frictions in your customer journeys/-sales funnels and help you act and prioritize your time, money and efforts. I will try and help you overcome the siloed obstacles between different internal company functions with better alignment around business goals. I will help you enable data for your organization and teams to spark ideation and curiosity. All problems are hiding in plane sight and I’ll give you new eyes to see if it is acquisition, activation, conversion or retention problems – I´m here to help you distill your growth potential.
What is your organic visibility? Invest in yourself!
It´s a pay´n play arena out there — what is your paid distribution plan to overtake your competitors?
What do you spend money on and why? Are you getting customers och building a brand?
What is your online/offline conversion?
Is your brand, sales offer and audience aligned?
Does your Omni-marketing know what to interpret and help you with?
Is your team data-driven? Do you focus your managment, customer service, sales and marketing on the same objectives within customer experience and business goals?
INNOVATION & BUSINESS DESIGN
Are you using a data-driven approach to consumer and market insights?
A Growth Master will increase your effectiveness and effect by assessing the business KPI/problem and align the internal and external knowledge to create a team or resources with appropriate learning path to minimize knowledge gaps and then amplify the team’s results.
Do you have a clear idea on where to focus your efforts, time and money? Is your problem acqusition or maybe retention?
INBOUND (+ OUTBOUND = SMARTBOUND)
If you have the lead generation figured out and your revenue goals are aligned and your B2B online traffic is working for you then how are you optimizing the optimization to take care of your leads? Are you combining inbound with outbound for clever smartbound?
What can your online visitors tell you? Are you using online tracking to drive insights and your brand forward?
How is your Omni-marketing working with search ads, display ads, Youtube and combined with other social media efforts?
Is your social media efforts aligned with your business goals? Are your social media manager and partners spending your money, time and efforts with ROI? Mining the data from social media could be the gold of 2019
Is your ad revenue satisfying? Can you improve your user experience but at the same time increase ad revenue?