Ordliste
En praktisk ordliste over begreber inden for CRO, eksperimentering, performance marketing og AI. Skrevet for at være nyttig i praksis — ikke kun korrekt i teorien.
CRO & Konvertering
Eksperimentering & Test
Performance Marketing
Metrics & Måling
AEO & GEO – AI-søgemaskineoptimering
AEO
Answer Engine Optimization — making your content the answer that AI-powered search engines cite and surface.
AI Overviews
Google's AI-generated answer boxes that appear at the top of search results, synthesizing information from multiple sources.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework that increasingly determines who gets cited by AI search.
Entity SEO
Optimizing for how search engines and AI models understand your brand, people, and products as distinct entities in their knowledge graphs.
Featured Snippets
The highlighted answer boxes at the top of Google search results — the original 'position zero' that paved the way for AI Overviews.
GEO
Generative Engine Optimization — optimizing content to appear in AI-generated responses from tools like ChatGPT, Perplexity, and Gemini.
LLM Optimization
The practice of making your content discoverable, citable, and accurately represented by large language models like ChatGPT, Claude, and Gemini.
Semantic Search
Search that understands meaning and intent, not just keywords — the foundation of how AI search engines find and cite content.
Structured Data
Schema markup that helps search engines and AI models understand your content — the machine-readable layer that powers rich results and AI citations.
Zero-click Search
Searches where the user gets their answer directly on the results page and never clicks through to a website.
Andreas Cederblad Δ