01 / 08
Metrics That Matter.
From complexity to performance Δ
I'm Andreas Cederblad. Clarity over noise. Experiments over assumptions.
02 / 08
What I Do
EXPERIMENTATION SYSTEMS
Structured testing programs that build organisational learning velocity.
PERFORMANCE MARKETING
Campaigns optimised for business outcomes, not vanity metrics.
CONVERSION ARCHITECTURE
Systematic CRO that turns traffic into revenue.
PLATFORM ORCHESTRATION
Platforms working together — not in silos.
03 / 08
How I Work
Diagnose
Analyse data, identify friction and opportunities.
Prioritize
Focus on the efforts that deliver the greatest business impact.
Test
Run controlled experiments with clear hypotheses.
Scale
Scale what works. Document and share insights.
04 / 08
Proof
19+
Years of experience
200+
Clients
Global
Reach
Selected clients
Selected results
+33%
Win Rate
20x
ROAS improvement through campaign restructuring
€7+M
Attributed revenue increase over 12 months
05 / 08
Platform Expertise
Applied across the modern growth stack.
Advertising
Meta
Experimentering
Kameleoon
Analytics
GA4
CRM
HubSpot
E-commerce
Shopify
AI / ML
OpenAI
Claude
Development
Lovable
Media
GoPro
CapCut
Canva
06 / 08
Focus Areas
KPI Facilitation & Measurement Plans
The right KPIs and a measurement plan that makes data actionable.
Read more→07 / 08
Engagement Models
Advisory & Retainers
Ongoing counsel and strategic support.
Workshops & Enablement
Train your team to own experimentation.
Interim / Fractional Lead
Hands-on leadership in growth and experimentation.
08 / 08
Ready to focus on metrics that actually matter?
I work with companies that want to grow through experiments and data.
Andreas Cederblad Δ